For Real Estate listings, visuals are absolutely essential to buyers, if you ask your real estate agent, they would be of the same opinion.
Real estate video marketing is key in making yourself stand out from other brokerage firms and realtors, connect with potential buyers & sellers, and more importantly, drive more sales for your business.
Videos change the game in how you sell your listing. For example, buyers can look at a “spacious 5 BR spacious house in Makati” online, and when occulared, looks like a cramped townhouse. Brokers know this. Buyers and sellers know this. Sometimes photos aren’t enough. If your property has great things going for it like spacious parking, wide, accessible roads, and a safe neighborhood, then you as a seller need to show these off. Real estate videos are crucial in driving those sales and getting your buyers to book that inspection.
Watch and Learn
In just 4 mins, our team at Sugar & Tea Manila Photography | Videography created this video to show an Industrial Property for Konem Realty. a brokerage firm in Manila that knows what it takes to make its listing stand out.
How does real estate marketing help you?
When you buy products on shop, some sellers go the extra mile and add attractive videos that demonstrate how to use their products – from items that need to be assembled, notebooks that show off their paper and designs, tools and how to use them, and other cases.
The same principle applies to your home listing.
How is are videos more effective:
1, Explain better and clearer: Show how spacious the property is, various amenities, and great location
- Increase meetings – videos get more attention, and lead to higher clicks
- Boost sales – films provide a deeper connection, when you do a walk through, the client can feel like they’re with you on a virtual tour. You solve questions faster and show the perks of being in the area.
How to get started
Grab your phone and DSLR cameras and get started.
Or you can book our team at this link and we’ll create real estate videos that will give you that killer advantage!
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What’s the first photo people notice when looking at an online real estate listing? 9 times out of 10, it’s the exterior shot of the building, warehouse, or home. On this blog, we will talk about tips on shooting Real Estate.
A high-quality image plays a vital role in the success of any property listing in the real estate business. The first impression of a buyer relies on the first photo they see. Whether it’s viewed on Facebook Marketplace, Lamudi, DotProperty, etc. If a client finds the exterior photo attractive, they’re more likely to schedule a call with the property or broker/agent for an ocular.
As a real estate professional, it’s important to have the ability to take great exterior property photos to catch a prospects’ attention and make them want to see more.
Below are some simple, yet effective tips in photographing real estate exteriors.
Be sure the property is ready for a shoot.
Coordinate with the broker or property owner that the place will be photographed. That there is parking available for your car, especially in the Philippines where parking can be hard to find. You wouldn’t attend a party without preparing yourself, so the same applied in shooting real estate.
Try to have the property as clean as possible, cars are moved, and unsightly items like trash cans and clutter are removed.
Check the position of sun
Consider where the house or building is facing, and sunlight. Try to schedule a time the sun strikes perfectly, whether mid morning or afternoon. Avoid shooting at noon or approaching sunset (ex: 5pm) which can create extreme sunspots/highlights.
Overcast and cloudy days are also ok times to shoot as this removes shadows, and provides a good, even lighting. Blue skies can always be added in the post-production process.
Understanding the position of the sun will show your property in its best, possible light.
Experiment with different angles
Don’t be afraid to get creative! Once you’re happy with the initial shots, try shooting at different spots and angles around the residence and see which side is the most attractive for your listing. Creative shots help you stand out from other real estate professionals in the Metro, whether that listing is in a popular city like Makati, or provincial areas like Rizal, Antipolo, Bulacan, etc.
Use a drone for some aerial views
Aerial views of a building/house provide a whole new perspective for your clients. They can see the entirety of the property, as well as its surrounding areas.
Be careful when using drones as sometimes, rules are applied that do not allow drones, or there’s the possibility it may hit trees, be blown away by the wind, or hit other structures if the drone pilot is not experienced enough.
Review and revise your photos
In the digital era, photos tell a story and first impressions leave an impact with your buyer. Real estate photo editing allows you to clear unsightly areas such as trash and mess, enhance colors, remove shadows and reflections, and give it that special touch to book that meeting.
Professional real estate photography and post-production is the difference between a good image and a great image. And at the end of the day, if your photos can sell that listing faster, it will help you get more business, which leads to more referrals which is always a good thing as a professional.
Need some help shooting that property? Get in touch with us and let’s get to work.
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Hiring a professional real estate photographer and videographer can be life changing.
You can see a dramatic difference in selling your property within months vs. within weeks. As more buyers look to online platforms such as Marketplace, Facebook groups, lamudi, dotproperty, and other websites, top quality photos and videos are in demand more than ever.
It’s been proven that enhanced and professionally edited photos sell up to 50% faster than standard images and surveys indicate that 98% of buyers judge a property based on the listing photos provided with a listing.
You’re probably juggling too many things already as a realtor. It can take anywhere from 2-10 hours from visiting the property to taking photos, videos, walk throughs, editing, and then posting.
By having some of these professionally done, you and your agency save time and can allocate your real estate agents to doing fieldwork and other tasks.
Your & Your Seller Look Amazing
After negotiating the commission with your sellers, the next step is to prove you’re worth the negotiated amount.
The Philippines is currently under a Buyer’s Market in light of the pandemic. Many are selling properties at rates lower than market value due to varying circumstances. By hiring a professional photographer or videographer, your footage will spark interest, leading to more demand and letting you drive the price of your house/lot.
If your photos look great, chances are not a lot of similar listings will have images like yours. You get to stand out as a real estate broker/agent, and your brand just looks quite a lot better than others.
Especially when you add in drones, aerial photography and walk through videos like our team did below.
Your House Stands Out A Lot More Than Its Neighbors
Drones and great aerial videos will provide more engagement with your prospective buyers. There’s a lot more to see and when done just right, become the barometer everyone will compare their property to.
Selling Your Home For More
Our editors know what buyers look for. Clear skies, appealing sunsets, enhanced drones that show great value and can feature the community, amenities, and investment value of surrounding areas.
The more appealing the house looks, then the perceived value and worth shoots up as well. As basic economics would explain, low supply + high demand = higher price.
Considerations in Hiring A Professional Real Estate Shooter
Choose someone with a proven track record for real estate photography & videography. A lot of people enter the real estate shooting field to make a quick few thousand pesos as weddings, debuts, birthdays and most events in the Philippines have taken a down turn. The shooting techniques and editing for real estate vs. intimate events are completely different.
Our team at Sugar & Tea, we have different shooters who specialize specifically in real estate, a service that isn’t offered as much especially in Metro Manila. We understand what realtors, sales agents, and buyers are looking for and deliver
Check your videographer’s portfolio in all their real estate shootings. What kinds of properties have they done? Is this something you want to see in your listing?
All these factors play into your decision-making and should not be taken likely
Investing on well taken photos and videos will pay off in the long run. You get amazing, top-notch photos and videos to use in marketing campaigns which will get your listing off the market sooner, help your brand stand out, and attract both buyers and sellers for your realty business